Photo Flash: Inside the Stage17 Launch Party with Kate Baldwin, George Brescia, Judy McLane & More

STAGE17, a new digital platform that specializes in original and curated entertainment for the Internet, recently held its launch party at the Walter Reade Theater at Lincoln Center. Below, BroadwayWorld brings you an inside look at the evening with Kate Baldwin, George Brescia and more!

STAGE17 presents a digital experience for audiences in which quality, originality, and ease of use are paramount. It is aimed at a growing community of tech-savvy individuals, with a strong interest in theater and entertainment, for whom there is currently no dedicated digital platform. As a digital playground for Broadway and theatrical artists, STAGE17 will explore the art of storytelling, both scripted and unscripted, from masters in the craft.

Original programming on STAGE17.tv will include Middle (St)age, a video blog by Marina Lippman, a 40-something, not-quite-successful actress who is heading either for mid-life success...or crisis, created by two Mamma Mia cast members Jacob Pinion and Stacia Fernandez. Bad advice can be a drag, so Fabby shares wisdom on love, life, and all things FABulous in Fabby Knows Best, her humorous and outrageously opinionated advice column. Dress Up! with George B. Style goes behind the scenes with celebrity stylist George Brescia as he prepares Broadway's finest, including Kate Baldwin and Victoria Clark, for opening nights and red carpet events. Fan Fare gives you the backstage scoop, from auditions to closing nights, as casts and creative teams from iconic Broadway shows reunite at the legendary Sardi's with Julie James, host of On Broadway from SirusXM.

Photo credit: RICHARD CONDE